My Last Startup
Small business strategy from a serial entrepreneur
Clear thinking for small businesses with big decisions.
For some, owning a business is a path to life’s goals.
My Last Startup
Small business strategy from a serial entrepreneur
Clear thinking for small businesses with big decisions.
For some, owning a business is a path to life’s goals.
Building a small business is demanding work. It can also be lonely — and making the right decisions every time is tough.
That’s where I come in.
Hi, I’m Richard Abbott — a founder turned advisor, with five businesses behind me and a clear view of what it really takes to build something worthwhile.
Over the past 40 years, I’ve launched everything from a farm-to-fork egg round and a disposable nappy delivery service to a marquee events company, a national temporary warehouse business, and a luxury coastal holiday let. Most flew. Some didn’t. All of them taught me something significant.
I’ve hired teams, sold companies, and made tough calls when things didn’t go to plan. Now I work with owners and founders with the decisions that shape their business and move them forward.
How I help
Start-Up Evaluation
Got an idea but not sure if it’s viable? I help you assess demand, pressure-test assumptions, and shape a realistic plan.
Scale-Up Strategy
Already trading, but feeling stuck? I can help you cut through the noise and focus on what really gets you growing.
Exit Planning
When it’s time to sell or wind down, I help you do it on your terms and realise a payout for all your hard work.
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My Startups
What you can expect
- Straight answers, not sales talk
- Strategic thinking grounded in real experience
- A collaborative, honest working style
- Practical help that actually moves the needle
If you’re
- Starting something new and not sure where to begin
- Growing, but unsure what to focus on next
- Thinking about selling, but want to do it right